Category: <span>Trends</span>

Move Over COVID, the Business Travel Industry Tackles New Considerations on Its Continued Road to Recovery

Business travel’s return remains strong, while emerging issues challenge accelerated recovery and companies empower employee travel based on COVID comfort levels, according to the latest research poll from GBTA Alexandria, VA  – There’s more on the minds of the business travel industry these days beyond COVID-19 when it comes to the sector’s continued recovery. The return of […]
Read Now

Groupize and MedPro Systems Partner to Support Life Sciences Event Management

Life Sciences organizations can now turn to Groupize and MedPro Systems for seamless HCP data capture for event management in support of visibility, compliance and Aggregate Spend reporting. BOSTON, MA (December 1, 2021) – Groupize, the industry’s most innovative platform for enterprise-wide meeting and event management, today announced a new partnership with MedPro Systems®, the leading provider […]
Read Now

Post-COVID Meeting Management Transformation

Necessity has always been the mother of invention, and technology has always been at the helm of solving problems and improving our daily lives. Over the years, we’ve seen Netflix replace Blockbuster Video, Uber disrupt traditional taxi services, and Amazon online shopping has completed transformed the retail space. And yet, before the COVID-19 pandemic, certain […]
Read Now

Times Have Changed So Your Meetings Technology Must Change With It

While legacy event planning solutions have been consolidating, new players are emerging that allow for new functionality and allow for more cost-effective licenses. If you are looking for event technology, do your homework. There are many options, and it can be overwhelming. Talk to you TMC (travel management company), MMC (meeting management company), or industry […]
Read Now

The Rise of Generation C and Small Meetings

According to Google Research, Generation C is a powerful new force in consumer culture. It’s a category of people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset. Brands that take the time to understand Generation C and better engage with them will find a […]
Read Now

Simple Meetings: Not a Small Challenge

Simple Meetings, typically low risk and low visibility meetings, can represent 60% to 80% of meetings at a corporation. This represents a sizeable portion of the $140B hotel spend on meetings in the USA. Instead of concentrating exclusively on the size of a meeting to segment, SIMPLE allows greater segmentation by complexity, event type and […]
Read Now